Customer Relationship Management Essay Example | Topics and Well Written Essays - 1500 words - 2

Customer Relationship Management - Essay Example Such an organization will have competitive advantages such as certified ISO 9000, reduction in costs, delivery on time, new technologies and CRM implementation. Marketing activities are important because they add value to CRM through tracking a customer’s activities. CRM, in current days, is considered a buzzword in selling and marketing activities (Bidgoli, 2010). There is tracking of cookies, which is similar to that of Google Analytics, which will allow an organization to build a digital trail of a customer interacting with the firm automatically. Google Analytics does provide the overall trends of the visitors while marketing automation will offer tracking at a micro level hence the organization is able to see the activities of its customers. For instance, a customer will open a paper, view the price information in the paper and this information is able to give sales representatives intelligence regarding their prospects. CRM can include capabilities of emails while market ing using automated software will offer comprehensive marketing system via the email. Most of the features of automated marketing include the abilities of sending blast emails that will display each sales representative, email resending tests among others. Traditional forms of marketing used to focus on the 4ps for increasing market share. The market share was increased through increasing the volume of transactions taking place between a buyer and a seller. On the contrary, CRM currently focuses on use of various strategies, procedures, tools and technologies available in promoting good relationship between customers and sellers for the purpose of increasing the sales volume, profit of the firm and creating customer satisfaction. Ways to Deploy CRM Solutions available for CRM today encompass more than just market automation and sales, but also building customer loyalty, mobile and internet business and Web 2.0 driven value of CRM in the society. Therefore, CRM has expanded to be a k ey predictor of the business activities done by enterprises. Options available for an enterprise to consider when deploying CRM include hybrid combination, RMS on the premise, on premise CRM that is managed by the vendors, etc. Organizations that employ o-premise deployment method lease infrastructure that include the operation systems. These applications will be installed in the organization’s data center and hence the entire package will be owned by the organization. The firm can customize the applications as needed because it has full control over all infrastructure and data. Siebel CRM product from Oracle Corporation uses this category and according to Gartner, this type of deployment makes up seventy percent of the total CRM market. Vendor Managed CRM deployment on the premise is similar to on-premise deployment although in this case, the vendor is responsible for providing the operational support for the entire application at the site hosting the application. The firm p reserves the ability of this application to function and they can customize the application to a specified extent. Modifications on this application can be done by mixing internal resources and resources supplied by the vendors. Use of server roles enables a company to deploy other servers to other servers for performance (Wolenik

The Christians creation story Coursework Example | Topics and Well Written Essays - 500 words

The Christians creation story - Coursework Example The Heart-of-Sky was responsible for the creation process in the Popul Vuh as was God for the Christians. The creation process for the two stories was made into a reality through the uttering of words. The creation of the human beings was done in collaboration with other parties as it is the case in the two stories. In both stories, the supernatural being is at some point angered by the actions of the human being is chronological and God creates day and night on the first day. According to the Popul Vuh, the Heart-of-Sky separated the sky from the earth on the first day. In the Creation story, God’s attempt of creating the human being was not a failure like stated in the Popul Vuh. In the Popul Vuh, the Heart-of-Sky only created humans to serve him, but in the Christians creation story, God created humans to rule over other animals and fill the world. The Popul Vuh illustrates a rebellion of other animals and creations against the humans which is not stated in the Christians c reation story. When Olurun noticed that the land of Olukum was filled with water, and there was a need to fill it with the land, he told Obata of this idea. Obata took up the challenge that he would undertake the requirements of creating that land. Obata approached Orunmila, who gave him a couple of instructions, to be followed by the creation of land, to cover the sea. He would go down into the sea using a chain made of gold. With him, he should have a shell filled with sand, a white hen that will help disperse the sand.